Lockwood, Sam / Ruoff, Paula / Schaaffkamp, Christoph: Owning your customers: How digital brands are creating political pressure by mobilising their customers. In: Thredbo 15 Conference Paper 2017
Autor/-innen KCW
Christoph SchaaffkampDatum
05.07.2017Beratungsfelder
Themen
Schlagwörter
Branding Customer Relationships New Mobility Campaigns Thredbo 15 Conference Thredbo